Want to learn how high-earning publishers use Google Ad Manager to scale their ad revenue?

In this course, you get an award-winning team of Ad Ops experts to walk you through the best ways to set up your ad inventory. We’ll show you how to master Google Ad Manager and set yourself up for long-term ad revenue growth.

What get inside

  • The little-known ways to structure your ad inventory so that you can successfully monetize your content
  • How to leverage protection and reporting in Google Ad Manager to protect your brand
  • How to increase your long-term ad revenue with expert ad optimization techniques & strategies 
  • And other exclusive publisher growth strategies!
LEVEL
Beginner
CREATOR
Kean Graham
LANGUAGE
English

100% Online

Enjoy the flexibility to learn at your own pace with our digital course learning model.

Ad Ops Community

Get exclusive access to our Ad Ops Community and get support from professionals as well as your peers.

GAM Certificate

Earn a GAM Certificate upon completion of the final exam and showcase it on your Resume!

What our students say

         
PubGuru courses are, frankly speaking, the only ones that truly deserve to be called courses. Thank you for your effort and willingness to share your knowledge with us. This knowledge brings me fewer frustrations and more peace of mind.
Branko Jovanovic
PubGuru Student
         
The course itself is one of a kind on the web at this price. This course made it possible for me to go to my first job interview with more confidence. I passed! I'd definitely recommend this if a friend asked for a course on Google Ad Manager.
Lucas
PubGuru Student
         
Nothing else comes close to the courses offered at PubGuru University! The lessons are in-depth and are actually helpful to me as a publisher. The courses have been a great supplement in parallel to working with MonetizeMore and their nice team of AdOps experts.
Suresh
Vikatan Group

Course Content

  Lesson 1: What Is Google Ad Manager
  Lesson 2: How to Setup or Acquire a GAM Account
  Lesson 3: How To Plan Your Inventory Structure
  Lesson 4: Ad Optimization Starts In The Ad Unit Settings
  Lesson 5: How To Run A Flexible Sized Ad Unit To Maximize Earnings
  Lesson 6: How To Do Size Mapping In Google Ad Manager
  Lesson 7: Creating Google Ad Manager Placements For Easier Targeting & Reporting
  Lesson 8: Using Key-Value Pairs To Simplify Your Ad Setup (Page Level)
  Lesson 9: Using Key-Value Pairs To Simplify Your Ad Setup (Ad Unit Level)
  Lesson 10: Ways To Setup Line Items For Responsive Ads
  Lesson 11: Which Line Item Type Should You Run
  Lesson 12: Ad Optimization Controls Inside The Line Item
  Lesson 13: Two Ways You Can Run AdSense On Dynamic Allocation
  Lesson 14: Two Ways You Can Run Ad Exchange On Dynamic Allocation
  Lesson 15: How To Test An Ad Creative In Google Ad Manager Before Deploying Live
  Lesson 16: How Google Ad Manager Decides Which Line Item To Serve
  Lesson 17: How To Use Google Ad Manager For Ads.txt Verification
  Lesson 18: How To Create Roles & Provide User Access
  Lesson 19: Setting Up Protections For Your Ad Inventory
  Lesson 20: Troubleshooting Ad Delivery With Google Ad Manager & PubGuru Ad Inspector
  Lesson 21: Important Reporting Metrics In Ad Optimization
  Lesson 22: Mapped vs Linked GAM Account
  Lesson 23: How To Minimize Unfilled Ad Impressions
  Lesson 24: AdX Native Programmatic Fluid vs Standard Size
  Lesson 25: Running Non-Standard Ads Using Google Ad Manager
  Lesson 26: Display Google Ad Manager Ad Unit As Sticky Or Anchor
  Lesson 27: Generating Tags For AMP (Accelerated Mobile Pages)
  Lesson 28: Google Ad Manager Implementation For Video
  Lesson 29: GAM Implementation for Mobile Apps
  Lesson 30: WordPress Tutorial - Deploying Ad Tags
  Lesson 31: (Bonus Lesson) How To A/B Test Site Layouts Using AdSense

Kean Graham

Kean Graham is the CEO of MonetizeMore, a Google award-winning, Ad Ops pioneer. MonetizeMore is a Google Certified Publishing Partner with 250+ team members around the world. MonetizeMore was conceived in the mountains of Machu Picchu and has since become a leader in helping ad monetized publishers maximize their revenue potential.
Kean Graham - Founder & CEO Monetizemore

Frequently asked questions

1. How is this course different from other providers?

This course is created by a team of Google award-winning Ad Ops experts with 12 years of industry experience. We’ve worked with over 1,000 publishers around the globe and have paid out over $100M to publishers.

2. I’m interested. How do I start?

Please enter your payment information below to get full, unlimited access to the course. 

3. If I have questions regarding the course’s content, who can I talk to?

Once you’re enrolled, you can ask our instructors any questions. In addition to this, you can interact with other students in our PubGuru community! 

4. Do you issue a certificate once I’m done with the course?

You get a Certificate of Completion when you complete the course. You can use this certificate to grow your career in Ad Ops. 

5. How many times can I take the certification test if I failed in my previous attempt?

You have unlimited attempts to pass the test. 

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