School of Google Ad Manager

Getting lost in the labyrinth of Google Ad Manager and
don't know where to turn? We've got your back! GAM has
been our specialty for over 10 years and we run you
through the proper ways to setup & optimize your ad revenue

What you will learn?

  • Master the fundamentals of Google Ad Manager and fully manage your ad inventory on your own.
  • Setup and structure your ad inventory efficiently.
  • Leverage protection and reporting in Google Ad Manager.
  • Maximize ad revenue using our ad optimization techniques & strategies.
LEVEL
Beginner
CREATOR
Kean Graham
LANGUAGE
English

100% Online

Enjoy the flexibility to learn at your own pace with our digital course learning model.

Ad Ops Community

Get exclusive access to our Ad Ops Community and get support from professionals as well as your peers.

GAM Certificate

Earn a GAM Certificate upon completion of the final exam and showcase it on your Resume!

Course Content

  Lesson 1: What Is Google Ad Manager
  Lesson 2: How to Setup or Acquire a GAM Account
  Lesson 3: How To Plan Your Inventory Structure
  Lesson 4: Ad Optimization Starts In The Ad Unit Settings
  Lesson 5: How To Run A Flexible Sized Ad Unit To Maximize Earnings
  Lesson 6: How To Do Size Mapping In Google Ad Manager
  Lesson 7: Creating Google Ad Manager Placements For Easier Targeting & Reporting
  Lesson 8: Using Key-Value Pairs To Simplify Your Ad Setup (Page Level)
  Lesson 9: Using Key-Value Pairs To Simplify Your Ad Setup (Ad Unit Level)
  Lesson 10: Ways To Setup Line Items For Responsive Ads
  Lesson 11: Which Line Item Type Should You Run
  Lesson 12: Ad Optimization Controls Inside The Line Item
  Lesson 13: Two Ways You Can Run AdSense On Dynamic Allocation
  Lesson 14: Two Ways You Can Run Ad Exchange On Dynamic Allocation
  Lesson 15: How To Test An Ad Creative In Google Ad Manager Before Deploying Live
  Lesson 16: How Google Ad Manager Decides Which Line Item To Serve
  Lesson 17: How To Use Google Ad Manager For Ads.txt Verification
  Lesson 18: How To Create Roles & Provide User Access
  Lesson 19: Setting Up Protections For Your Ad Inventory
  Lesson 20: Troubleshooting Ad Delivery With Google Ad Manager & PubGuru Ad Inspector
  Lesson 21: Important Reporting Metrics In Ad Optimization
  Lesson 22: Mapped vs Linked GAM Account
  Lesson 23: How To Minimize Unfilled Ad Impressions
  Lesson 24: AdX Native Programmatic Fluid vs Standard Size
  Lesson 25: Running Non-Standard Ads Using Google Ad Manager
  Lesson 26: Display Google Ad Manager Ad Unit As Sticky Or Anchor
  Lesson 27: Generating Tags For AMP (Accelerated Mobile Pages)
  Lesson 28: Google Ad Manager Implementation For Video
  Lesson 29: GAM Implementation for Mobile Apps
  Lesson 30: WordPress Tutorial - Deploying Ad Tags
  Lesson 31: (Bonus Lesson) How To A/B Test Site Layouts Using AdSense

Kean Graham

Kean started MonetizeMore in 2010 with the goal to build a bootstrapped business that would dramatically increase ad revenues for publishers. Over the years, Kean has perfected the proprietary MonetizeMore ad optimization model and now increases ad revenues for hundreds of publisher networks in over 40 countries.
Kean Graham - Founder & CEO Monetizemore

Frequently asked questions

1. How is this course different from other providers?

This course is created by experts in the Ad Monetization industry. We aim to deliver to our students not just concepts, rather, practical knowledge and real-life experience. We know what works and what doesn’t, and we want you to succeed in your ad monetization career!

2. I’m interested. How do I start?

Enter your payment information and create an account. You'll gain access to the entire course after you sign up! 

3. If I have questions regarding the course’s content, who can I talk to?

Once enrolled, students can submit questions from the portal and get answers from our dedicated instructors.

4. Do you issue a certificate once I’m done with the course?

You will be able to generate the certificate issued to you once you pass the test.

5. How many times can I take the certification test if I failed in my previous attempt?

You have unlimited attempts to pass the test and get certified.

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